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Author: Theo Nakamura
Theo Nakamura covers the search industry as a journalist and practitioner. He tracks Google updates, algorithm changes, and shifts in organic search behavior. His analysis focuses on what the data shows, not what Google says.
B2B SEO content strategy targets fewer keywords with longer sales cycles. Here’s exactly how it differs from B2C and what to prioritize in 2026.
The Google Anthropic deal commits $40 billion across multiple years. Here’s what the investment changes for search publishers and AI citation strategy in 2026.
A content calendar for SEO that scales past 50 articles needs structure, not just a list. Here’s the 4-part framework that holds up on mid-sized sites in 2026.
Google’s task-based search turns multi-step goals into one query, and it changes what ranks. Here’s what’s confirmed, what’s speculation, and what to fix.
Content pruning removes low-value posts to improve site quality signals. This guide shows the exact criteria and the 3 options for each underperformer.
Zero-click now owns 58.5% of Google searches. Here’s how to rebuild your SEO strategy around SERP impressions, AI citations, and brand lift.
Content decay fades over 8-14 weeks before rank trackers show a drop. Here are the four early signals and the monthly audit that catches them.
A content refresh strategy recovers traffic faster than new posts. Learn the three refresh tiers and a quarterly workflow that scales.
A pillar page only ranks when its scope, structure, and internal links align. Here’s how to build cornerstone content that earns top positions in 2026.
Search Engine Market Share guide: Google still controls 90% of global search, but AI tools and alternative engines are shifting how users find information online.
Your go-to source for SEO insights, algorithm updates, and actionable marketing strategies.
